Anaplan Revenue Performance Management (RPM) applications connect go-to-market strategy with execution. 

They help teams optimize account segmentation, territory and quota design, and incentive plans, while also providing visibility into performance. By combining customer data, forecasts, and capacity planning in one platform, organizations can drive growth, improve sales productivity, and ensure resources are allocated to the right markets and accounts.

Anaplan builds the following applications for RPM:

  • Segmentation & Scoring – Supports market sizing, account segmentation, and scoring to guide go-to-market strategy.
  • Go-to-Market (GTM) Capacity Planning – Helps allocate capacity and resources in alignment with GTM objectives.
  • Territory & Quota Planning – Supports planning of sales territories and quotas.

In addition, Anaplan develops the Anaplan for Salesforce integration that orchestrates data synchronization between Salesforce CRM and Anaplan.