The Anaplan Sales & Marketing line of business (LOB) use cases can be broadly categorized into the functions shown below.
| Marketing Insights | Marketing Planning | Sales Incentives | Sales Insights | Sales Planning |
| B2C Price Analysis, Modeling and Optimization | Campaign, Digital Marketing, Advertising & Paid Media Planning | Incentive Pay Calculations | B2B Price Analysis, Modeling, and Optimization | Segmentation and Scoring |
| Marketing Forecasting | Commercial Business Planning | Incentive Pay Calculations Reporting and Payout | Deal Desk | Quota Planning |
| MDF Management and Planning | ICM Plan Design | Sales Forecasting | Territory Planning | |
| Rebate Management and Planning | Sales Crediting | Sales Capacity Planning | ||
| Target Setting | ||||
| Promotion Management and Planning |
