The Anaplan Sales & Marketing line of business (LOB) use cases can be broadly categorized into the functions shown below.
| Marketing Insights | Marketing Planning | Sales Incentives | Sales Insights | Sales Planning |
| B2C Price Analysis, Modeling, & Optimization | Campaign, Digital Marketing, Advertising, & Paid Media Planning | Incentive Pay Calculations | B2B Price Analysis, Modeling, & Optimization | Segmentation & Scoring |
| Marketing Forecasting | Commercial Business Planning | Incentive Pay Calculations Reporting & Payout | Deal Desk | Quota Planning |
| Market Development Fund Management & Planning | Incentive Compensation Management Plan Design | Sales Forecasting | Territory Planning | |
| Rebate Management & Planning | Sales Crediting | Sales & Marketing Performance Reporting | Sales Capacity Planning | |
| Target Setting | ||||
| Promotion Management & Planning |
